Maui Jim signs on as title sponsor for Maui Invitational
Participating in this sponsorship deal:
About Sponsor:
Maui Jim is an American-based manufacturer of sunglasses based in Peoria, Illinois and marketed worldwide.[3] A majority of their lines are marketed with an oceanic and Hawaiian theme-stemming from their foundation and location in Hawaii. In addition to their non-prescription sports sunglasses, Maui Jim currently produces prescription lenses for their designs,[4] including bifocal lenses.
About Property:
The Maui Invitational Tournament is an annual early-season college basketball tournament that takes place Thanksgiving Week in Lahaina, Hawaii at the Lahaina Civic Center on the island of Maui. It is hosted by Chaminade University of Honolulu, which participates yearly along with a field of seven NCAA Division I men's basketball teams. EA Sports has served as the title sponsor since 2001. The tournament, broadcast by ESPN, began in 1984. It was inspired by a 1982 upset by Chaminade over Virginia, considered by some to be the greatest upset in college basketball history.