Snapshot
March 21, 2022

Maurice Lacroix signs on as official sponsor for FIBA 3x3

Participating in this sponsorship deal:

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About Sponsor:

Maurice Lacroix is a luxury brand of Swiss watches based in the Canton of Jura and headquartered in Zurich.

About Property:

The International Basketball Federation, more commonly known as FIBA , from its French name Fédération Internationale de Basketball, is an association of national organizations which governs international competition in basketball. Originally known as the Fédération Internationale de Basketball Amateur , in 1989 it dropped the word Amateur from its official name but retained the initialism; the "BA" now representing the first two letters of basketball.

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