Maxwell House signs on as official sponsor for Michael Waltrip Racing
Participating in this sponsorship deal:
About Sponsor:
Maxwell House is a brand of coffee manufactured by a like-named division of <a href="https://sponsorpitch.com/sponsors/kraft-foods">Kraft Foods</a>. Introduced in 1892, Joel Cheek named his new coffee blend "Maxwell House" in honor of the Maxwell House Hotel in Nashville, Tennessee. For many years, until the late 1980s, it was the largest-selling coffee in the United States. The company's slogan is "Good to the last drop," which is often incorporated into their logo and is printed on their labels.
About Property:
Michael Waltrip Racing Holdings LLC, doing business as Michael Waltrip Racing , is a professional stock car racing team focused on the NASCAR Sprint Cup Series. The company is as a 50–50 partnership between Robert "Rob" Kauffman, the 44-year-old founder and managing partner of Fortress Investment Group, and Michael Waltrip, who first established the team in 1996. The team was the first full-time three-car team to field Toyota Camrys when Toyota entered Sprint Cup racing in 2007, and is now one of two three-car teams under the Toyota banner , while occasionally fielding a four-car lineup.