McDonald's signs on as official sponsor for BET Awards
Participating in this sponsorship deal:
About Sponsor:
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily. Headquartered in the United States, the corporation was founded by businessman Ray Kroc in 1955 after he purchased the rights to a small hamburger chain operated by the eponymous Richard and Maurice McDonald.
About Property:
The BET Awards were established in 2001 by the Black Entertainment Television network to celebrate African Americans and other minorities in music, acting, sports, and other fields of entertainment over the past year. The awards are presented annually and broadcast live on BET. BET commissioned Artist/Sculptor and Hip Hop culture icon Carlos Mare139 Rodriguez to design the Award sculpture.