McDonald's signs on as official sponsor for Latin Grammy Awards
Participating in this sponsorship deal:
About Sponsor:
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily. Headquartered in the United States, the corporation was founded by businessman Ray Kroc in 1955 after he purchased the rights to a small hamburger chain operated by the eponymous Richard and Maurice McDonald.
About Property:
A Latin Grammy Award is an accolade by The Latin Academy of Recording Arts & Sciences to recognize outstanding achievement in the music industry. Unlike the regular Grammy Award which primarily honors music produced in the United States, the Latin Grammy honors works produced anywhere around the world that were recorded in either Spanish or Portuguese. However, both awards have similar nominating and voting processes, in which the selections are decided by peers within the music industry.