Snapshot
November 06, 2014

McDonald's signs on as official sponsor for Pittsburgh Panthers

Participating in this sponsorship deal:

Mcdonalds logo Open uri20141112 64162 kluot1?1415805815

About Sponsor:

McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily. Headquartered in the United States, the corporation was founded by businessman Ray Kroc in 1955 after he purchased the rights to a small hamburger chain operated by the eponymous Richard and Maurice McDonald.

About Property:

The Pittsburgh Panthers, commonly also referred to as the Pitt Panthers, are the athletic teams of University of Pittsburgh, although the term is colloquially used to refer to other aspects of the university such as alumni, faculty, and students. Pitt fields 19 varsity teams at the highest level of competitive collegiate athletics in the United States, NCAA Division I, which compete as members of the Big East Conference, Eastern Wrestling League, East Atlantic Gymnastics League, and Eastern College Athletic Conference.

Activation Locations
Read More
SponsorshipMonday, 22 April 2013 16:30McDonald’s has signed a new three-year deal with Pitt Athletics that includes signage, radio, game day and social media advertising, logo usage and promotional opportunities.The fast food restaurant will have the ability to integrate its national and regional media campaign while developing specific activation campaigns directed to students and its vast fan base."We are pleased to have McDonald's continue supporting our student-athletes as we head into a new era in Pitt Athletics. The McDonald's brand is superb and we're looking forward to continuing our relationship," said Pitt Athletic Director Steve Pederson."Pitt students and other Panther fans have always been a large and loyal audience for McDonald's," said Marsha Gavula, Vice President and Group Media Director of Stern Advertising, the firm that oversees the Golden Arches' marketing communications efforts across the tri-state area."We're delighted to extend our partnership with this winning organization."
Read more at isportconnect.com »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People
<2>View Deal Makers Signup as Professional