McDonald's signs on as official sponsor for Vevo
Participating in this sponsorship deal:
About Sponsor:
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily. Headquartered in the United States, the corporation was founded by businessman Ray Kroc in 1955 after he purchased the rights to a small hamburger chain operated by the eponymous Richard and Maurice McDonald.
About Property:
Vevo is a joint venture music video website operated by Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media with EMI licensing its content to the group without taking an ownership stake. The service was launched officially on December 8, 2009. The videos on Vevo are syndicated across the web, with Google and Vevo sharing the advertising revenue.
Just three weeks after MTV formally announced its Music Meter discovery tool for new artists, Vevo has unveiled its artist development program Lift. The program will be formally announced at tonight's People's Choice Awards, but Vevo shared a few details in advance with Billboard.biz.
Read more at www.billboard.biz/bbbiz/industry/digital-and-mobile/vevo-unveils-online-artist-development-program-1004137812.story.com »
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