Snapshot
March 07, 2018
McDonald's signs on as official sponsor for Walt Disney Studios Motion Pictures

Participating in this sponsorship deal:

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About Sponsor:

McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily. Headquartered in the United States, the corporation was founded by businessman Ray Kroc in 1955 after he purchased the rights to a small hamburger chain operated by the eponymous Richard and Maurice McDonald.

About Property:

Walt Disney Studios Motion Pictures is an American motion picture distribution company owned by The Walt Disney Company.[1] Established in 1953 as Buena Vista Distribution Company, the company handles distribution for films produced by the Walt Disney Studios;[2] including Walt Disney Pictures, Touchstone Pictures, Disneynature and, since 2012, Marvel Studios, which is a part of Disney's subsidiary, Marvel Entertainment. The division took on its current name in 2007, which before that been Buena Vista Pictures Distribution since 1987.[2]

Read More
OAK BROOK, Ill. and BURBANK, Calif.– McDonald’s USA and The Walt Disney Company today announced a promotional alliance driven by McDonald’s commitment to improve the nutritional standards of its Happy Meal menus. With this multi-year, non-exclusive agreement, Disney and McDonald’s will collaborate to add more fun to family mealtime with Happy Meal cross-promotional campaigns in the United States for select movies from Walt Disney Animation Studios, Pixar Animation Studios, Disney Live Action, Marvel Studios and Lucasfilm. The promotional alliance will begin in June with Incredibles 2, which arrives in theaters on June 15, followed in the Fall by Ralph Breaks the Internet: Wreck-It Ralph 2, which debuts in theaters November 21.
Read more at https://thewaltdisneycompany.com »
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