McDowell's No. 1 signs on as official sponsor for Shillong Lajong FC
Participating in this sponsorship deal:
About Sponsor:
McDowell's No.1 is an Indian brand of spirits manufactured by United Spirits Limited , a subsidiary of the United Breweries Group. It is USL's flagship brand and the largest umbrella spirits brand in the world, comprising three categories - whisky, brandy and rum. The brand also has bottled water and soda. The brand began with the launch of McDowell's No.1 Brandy in 1963-64. The brand's slogan is Mera No.1 .
About Property:
Shillong Lajong Football Club is an I-League football club from Shillong, Meghalaya. The club was established in 1983 with the prime objective of improving the diminishing standard of football in the state, and to spot, train and nurture local talent.
The club’s general secretary Larsing M Sawyan said in a press release: “We are proud to tie-up with McDowell’s No 1. The association will help catapult the club in the big league. There is abundant football talent in the North East. Our dream is to identify budding footballers and leave an indelible mark on the Indian and international football map.”
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