McLaren signs on as official sponsor for Bahrain–Merida Pro Cycling Team
Participating in this sponsorship deal:
About Sponsor:
McLaren Automotive (often simply McLaren) is a British automaker founded in 1963 by New Zealander Bruce McLaren and is based at the McLaren Technology Campus in Woking, Surrey. It produces and manufactures sports and luxury cars, usually produced in-house at designated production facilities.
About Property:
Bahrain–Merida Pro Cycling Team is a UCI WorldTeam cycling team from Bahrain which was founded in 2017.[1] Its title sponsors are the government of Bahrain and the Taiwanese bicycle manufacturer Merida.
Wednesday, 12th December 2018 – McLaren Group has announced today that it is to become a 50 percent joint venture partner in Team Bahrain Merida, the UCI WorldTour team with a long-term vision to participate at the top level of the sport. The partnership is rooted in three key areas: technical collaboration, human high performance and marketing and commercial services, delivered through McLaren Applied Technologies and the group’s marketing specialism.
Read more at teambahrainmerida.com »
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