Snapshot
February 27, 2018
Mengniu Dairy signs on as official sponsor for Lionel Messi

Participating in this sponsorship deal:

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About Sponsor:

China Mengniu Dairy Company Limited is a manufacturing and distribution company of dairy products and ice cream in the People's Republic of China. The company is based in Inner Mongolia and manufactures dairy products under the Mengniu brand.

About Property:

Lionel Andrés Messi (Spanish pronunciation: [ljo?nel an?d?es ?mesi]; born 24 June 1987) is an Argentine footballer who plays as a forward for Spanish club FC Barcelona and the Argentina national team.

Read More
As of now, Mengniu has not yet disclosed any details about how it will activate this sponsorship deal with the Argentine superstar. However, this deal is seen as a significant step for the Chinese company following news that Mengniu had become a sponsor for the 2018 FIFA World Cup and this deal will play an important role in Mengniu’s World Cup marketing campaigns. 
Read more at mobile.ytsports.cn/news-4219.html.com »
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