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November 06, 2014

Mercedes-Benz signs on as official sponsor for Charlotte Hornets

Participating in this sponsorship deal:

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About Sponsor:

Mercedes-Benz is a German manufacturer of automobiles, buses, coaches, and trucks. Mercedes-Benz is a division of its parent company, Daimler AG. The name first appeared in 1926 but traces its origins to Daimler's 1901 Mercedes and to Karl Benz's 1886 Benz Patent Motorwagen. Mercedes-Benz traces its origins to Karl Benz's creation of the first petrol-powered car, the Benz Patent Motorwagen, patented in January 1886[1] and Gottlieb Daimler and engineer Wilhelm Maybach's conversion of a stagecoach by the addition of a petrol engine later that year.

About Property:

The Charlotte Hornets are a professional American basketball team based in Charlotte, North Carolina, that competes in the National Basketball Association . They are part of the Southeast Division in the league's Eastern Conference. The team is largely owned by former NBA player Michael Jordan, who acquired controlling interest in the team in 2010. The Hornets play their home games at Time Warner Cable Arena in center-city Charlotte.

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Team officials said the deal marks the first sponsorship of a rebranding campaign in the NBA.Charlotte won league approval this summer to change its name back to the Hornets after New Orleans dropped the name and rebranded as the Pelicans this season. The Charlotte Hornets played from 1988 until 2002, when the team relocated to New Orleans.
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