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November 06, 2014

Mercedes-Benz signs on as title sponsor for China Fashion Week

Participating in this sponsorship deal:

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About Sponsor:

Mercedes-Benz is a German manufacturer of automobiles, buses, coaches, and trucks. Mercedes-Benz is a division of its parent company, Daimler AG. The name first appeared in 1926 but traces its origins to Daimler's 1901 Mercedes and to Karl Benz's 1886 Benz Patent Motorwagen. Mercedes-Benz traces its origins to Karl Benz's creation of the first petrol-powered car, the Benz Patent Motorwagen, patented in January 1886[1] and Gottlieb Daimler and engineer Wilhelm Maybach's conversion of a stagecoach by the addition of a petrol engine later that year.

About Property:

China Fashion Week is a fashion event in Beijing, China.

Read More
The company has been a sponsor to New York and Berlin's fashion weeks. Eying the fast growing fashion scene in China, it will get involved in the country's fashion industry, helping promising Chinese designers present their works.
Read more at www.chinadaily.com »
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