Mercedes-Benz signs on as title sponsor for Evolution Tour
Participating in this sponsorship deal:
About Sponsor:
Mercedes-Benz is a German manufacturer of automobiles, buses, coaches, and trucks. Mercedes-Benz is a division of its parent company, Daimler AG. The name first appeared in 1926 but traces its origins to Daimler's 1901 Mercedes and to Karl Benz's 1886 Benz Patent Motorwagen. Mercedes-Benz traces its origins to Karl Benz's creation of the first petrol-powered car, the Benz Patent Motorwagen, patented in January 1886[1] and Gottlieb Daimler and engineer Wilhelm Maybach's conversion of a stagecoach by the addition of a petrol engine later that year.
About Property:
The Evolution Tour is a nine market music tour set to launch the all-new 2015 Mercedes-Benz GLA. Produced exclusively by Mercedes-Benz, The Evolution Tour will showcase the intrinsic bond between music and cars and the evolution of the brand. Kicking-off in New York City on July 24th, the invite-only tour will make stops in Atlanta, Chicago, Dallas, Los Angeles, Miami, New Orleans, San Francisco and Washington, D.C. The tour will feature headlining performances by Alabama Shakes, Young the Giant or Mayer Hawthorne, in select cities, as well as local talent.