Mercedes-Benz signs on as official sponsor for Mercedes-Benz Arena
Participating in this sponsorship deal:
About Sponsor:
Mercedes-Benz is a German manufacturer of automobiles, buses, coaches, and trucks. Mercedes-Benz is a division of its parent company, Daimler AG. The name first appeared in 1926 but traces its origins to Daimler's 1901 Mercedes and to Karl Benz's 1886 Benz Patent Motorwagen. Mercedes-Benz traces its origins to Karl Benz's creation of the first petrol-powered car, the Benz Patent Motorwagen, patented in January 1886[1] and Gottlieb Daimler and engineer Wilhelm Maybach's conversion of a stagecoach by the addition of a petrol engine later that year.
About Property:
O2 World (stylised as O2 World) is a multi-use indoor arena in the Friedrichshain neighborhood of Berlin, Germany, that opened in September 2008. Developed by Anschutz Entertainment Group, it was named O2 World, when O2 Germany purchased the naming rights.[5] With a capacity of 17,000 people[6], it is home to the Eisbären Berlin ice hockey club and the ALBA Berlin basketball team, and is used for other ice hockey, basketball and handball matches as well as concerts. The surrounding area will be filled with various entertainment venues including a cinema, a casino, a hotel and various bars and restaurants.[5] The arena hosted the 2008–09 Euroleague Final four.[7]