Mercedes-Benz signs on as official sponsor for Palm Springs International Film Festival
Participating in this sponsorship deal:
About Sponsor:
Mercedes-Benz is a German manufacturer of automobiles, buses, coaches, and trucks. Mercedes-Benz is a division of its parent company, Daimler AG. The name first appeared in 1926 but traces its origins to Daimler's 1901 Mercedes and to Karl Benz's 1886 Benz Patent Motorwagen. Mercedes-Benz traces its origins to Karl Benz's creation of the first petrol-powered car, the Benz Patent Motorwagen, patented in January 1886[1] and Gottlieb Daimler and engineer Wilhelm Maybach's conversion of a stagecoach by the addition of a petrol engine later that year.
About Property:
The Palm Springs International Film Festival (PSIFF) is one of the largest film festivals in North America, welcoming 135,000 attendees each year for its lineup of new and celebrated international features and documentaries. The Festival is also known for its annual Black Tie Awards Gala, honoring the best achievements of the filmic year by a celebrated list of talents who, in recent years, have included Ben Affleck, Javier Bardem, Cate Blanchett, Danny Boyle, George Clooney, Daniel Day-Lewis, Leonardo DiCaprio, Clint Eastwood, Ron Howard, Sean Penn, Brad Pitt, Natalie Portman, Charlize Theron and Kate Winslet. The 24th annual Palm Springs International Film Festival is presented by Title Sponsor, the City of Palm Springs. Presenting Sponsors are Spencer’s, The Desert Sun, Entertainment Tonight, Wells Fargo, Regal Entertainment Group, Bank of America and Wintec. Major sponsors are Panavision, Ocean Properties Development, Raymond|Lawrence, Chihuly, Telefilm Canada. The Festival’s Awards Gala is presented by Cartier and sponsored by Mercedes-Benz.