Snapshot
December 12, 2018

Mercedes-Benz signs on as official sponsor for UCI

Participating in this sponsorship deal:

4mxt8vfk 400x400 Union cycliste internac logo

About Sponsor:

Mercedes-Benz is a German manufacturer of automobiles, buses, coaches, and trucks. Mercedes-Benz is a division of its parent company, Daimler AG. The name first appeared in 1926 but traces its origins to Daimler's 1901 Mercedes and to Karl Benz's 1886 Benz Patent Motorwagen. Mercedes-Benz traces its origins to Karl Benz's creation of the first petrol-powered car, the Benz Patent Motorwagen, patented in January 1886[1] and Gottlieb Daimler and engineer Wilhelm Maybach's conversion of a stagecoach by the addition of a petrol engine later that year.

About Property:

The Union Cycliste Internationale (UCI; pronounced [y.njɔ̃ si.klist ɛ̃.tɛʁ.na.sjɔ.nal], English: International Cycling Union) is the world governing body for sports cycling and oversees international competitive cycling events. The UCI is based in Aigle, Switzerland.

Read More
On the occasion of the market launch of the X-Class, Mercedes-Benz Vans is extending its commitment to sports: next to triathlon and surfing, the brand with the star is now also supporting the trend sport of mountain biking. At the core of the commitment is the partnership with the Union Cycliste Internationale (UCI). From 2018 the Mercedes brand will become presenting sponsor of the the UCI Mountain Bike World Championships and title sponsor of the UCI Mountain Bike World Cup. The new X-Class will be present at the races, accompanied by a number of marketing initiatives.
Read more at https://media.daimler.com »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People
<2>View Deal Makers Signup as Professional