Mercury builds white-label NFT platforms designed to give universities, sports teams, and brands the power to create one-of-a-kind digital experiences for their fans. Mercury partners with some of the biggest college sports teams in the country, including Kentucky Basketball, to provide the best long-term solution for creating and selling NFTs to connect with their fan bases and build brand identity.
The Kentucky Wildcats are the men's and women's intercollegiate athletic squads of the University of Kentucky , a founding member of the Southeastern Conference. Historically, the women's teams and athletes were referred to as the "Lady Kats", but all athletic squads adopted the "Wildcats" nickname in 1995.