MetLife signs on as official sponsor for Badminton World Federation
Participating in this sponsorship deal:
About Sponsor:
MetLife, Inc. is the holding corporation for the Metropolitan Life Insurance Company (MLIC),[4] better known as MetLife, and its affiliates. MetLife is among the largest global providers of insurance, annuities, and employee benefit programs, with 90 million customers in over 60 countries.[3][5] The firm was founded on March 24, 1868.[6]
About Property:
The Badminton World Federation (BWF) is the international governing body for the sport of badminton. Founded in 1934 as the International Badminton Federation with nine member nations (Canada, Denmark, England, France, Ireland, Italy, Netherlands, New Zealand, Scotland and Wales), the BWF has since expanded to 169 member nations around the world. On September 24, 2006, at the Extraordinary General Meeting in Madrid, it was decided to adopt the new name Badminton World Federation (BWF).[1] Its head office was located in Cheltenham, UK since its founding, but on October 1, 2005, was relocated to Kuala Lumpur. Its current president is Kang Young-Joong.[2]