Michelin signs on as title sponsor for Australian Grand Prix
Participating in this sponsorship deal:
About Sponsor:
Michelin is a tyre manufacturer based in Clermont-Ferrand in the Auvergne région of France. It is one of the two largest tyre manufacturers in the world along with Bridgestone. In addition to the Michelin brand, it also owns the BFGoodrich, Kleber, Riken, Kormoran and Uniroyal tyre brands. It is also notable for its Red and Green travel guides, its roadmaps, the Michelin stars that the Red Guide awards to restaurants for their cooking, and for its company mascot Bibendum, colloquially known as the Michelin Man.
About Property:
The Australian Grand Prix is a motor race held annually and is held to be the pinnacle of motor racing in Australia. The Grand Prix is the oldest surviving motor racing competition held in Australia having been held 76 times since it was first run at Phillip Island in 1928. Since 1985 the race has been a round of the FIA Formula One World Championship. It is presently held at the Melbourne Grand Prix Circuit at Albert Park in Melbourne. Prior to its inclusion in the World Championship it was held at a multitude of venues in every state of Australia. It was a centrepiece of the Tasman Series between 1964 and 1972 and was a round of the Australian Drivers' Championship on many occasions between 1957 and 1983. It became part of the Formula One World Championship in 1985 and was held at the Adelaide Street Circuit in Adelaide, South Australia from that year to 1995, before moving to Melbourne in 1996.