Michelin signs on as official sponsor for International Motor Sports Association
Participating in this sponsorship deal:
About Sponsor:
Michelin is a tyre manufacturer based in Clermont-Ferrand in the Auvergne région of France. It is one of the two largest tyre manufacturers in the world along with Bridgestone. In addition to the Michelin brand, it also owns the BFGoodrich, Kleber, Riken, Kormoran and Uniroyal tyre brands. It is also notable for its Red and Green travel guides, its roadmaps, the Michelin stars that the Red Guide awards to restaurants for their cooking, and for its company mascot Bibendum, colloquially known as the Michelin Man.
About Property:
The International Motor Sports Association is an auto racing sanctioning body based in Braselton, Georgia, United States. It was started by John Bishop, a former employee of SCCA , and his wife Peggy in 1969 with help from Bill France, Sr. of NASCAR.