Snapshot
December 16, 2015

Michelin signs on as presenting sponsor for The Mint 400

Participating in this sponsorship deal:

Data Mi

About Sponsor:

Michelin is a tyre manufacturer based in Clermont-Ferrand in the Auvergne région of France. It is one of the two largest tyre manufacturers in the world along with Bridgestone. In addition to the Michelin brand, it also owns the BFGoodrich, Kleber, Riken, Kormoran and Uniroyal tyre brands. It is also notable for its Red and Green travel guides, its roadmaps, the Michelin stars that the Red Guide awards to restaurants for their cooking, and for its company mascot Bibendum, colloquially known as the Michelin Man.

About Property:

The Mint 400 is an annual desert off road race that was resumed in 2008 after a 20-year hiatus.

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