Microsoft signs on as official sponsor for NME Awards
Participating in this sponsorship deal:
About Sponsor:
Microsoft is an American multinational technology company headquartered in Redmond, Washington, that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services.
About Property:
The NME Awards is an annual music awards show in the United Kingdom, founded by the music magazine, NME . The first awards show was held in 1953 as the NME Poll Winners Concerts, shortly after the founding of the magazine. Though the accolades given are entirely genuine, the ceremony itself is usually carried out in a humorous and jovial manner, and have included categories in the past like "Villain of the year" and "Worst Record". The trophies given to the winners resemble an extended middle finger.