CHICAGO, Jan. 13, 2020 /PRNewswire/ -- Today, White Claw® Hard Seltzer – the number one selling hard seltzer in the nation with 67 percent share – announces its Super Sponsorship of South by Southwest® (SXSW®), dethroning beer as the leading sponsor within its category. This unprecedented move marks a pivotal shift in consumer preference towards the growing hard seltzer category – coupling the hottest alcoholic beverage in the United States with the world's premier event celebrating the intersection of music, film and emerging technologies.