Mike's Hard Lemonade signs on as official sponsor for South by Southwest (SXSW)
Participating in this sponsorship deal:
About Sponsor:
Founded in 1999, Chicago-based Mike's Hard Lemonade Co. defined the $3.2 billion flavored malt beverage category with the introduction of its groundbreaking mike's hard lemonade. Mike's product line is comprised of premium malt beverages including mike's hard lemonade and mike's HARDER lemonade. The company also produces White Claw® Hard Seltzer.
About Property:
South by Southwest (SXSW) is an annual conglomerate of film, interactive media, and music festivals and conferences that take place in mid-March in Austin, Texas, United States.
CHICAGO, Jan. 13, 2020 /PRNewswire/ -- Today, White Claw® Hard Seltzer – the number one selling hard seltzer in the nation with 67 percent share – announces its Super Sponsorship of South by Southwest® (SXSW®), dethroning beer as the leading sponsor within its category. This unprecedented move marks a pivotal shift in consumer preference towards the growing hard seltzer category – coupling the hottest alcoholic beverage in the United States with the world's premier event celebrating the intersection of music, film and emerging technologies.
Read more at https://www.prnewswire.com »
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