Mike's Hard Lemonade signs on as official sponsor for The Big E
Participating in this sponsorship deal:
About Sponsor:
Founded in 1999, Chicago-based Mike's Hard Lemonade Co. defined the $3.2 billion flavored malt beverage category with the introduction of its groundbreaking mike's hard lemonade. Mike's product line is comprised of premium malt beverages including mike's hard lemonade and mike's HARDER lemonade. The company also produces White Claw® Hard Seltzer.
About Property:
The Big E, also known as The Eastern States Exposition, is billed as "New England's Great State fair". The Big E serves as the de facto state fair for all six of the New England states: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. Each of the New England states is prominently represented at the fair. The Big E is the sixth largest agricultural fair in the country, and the largest in New England.