Mike's Hard Lemonade signs on as official sponsor for United Service Organizations
Participating in this sponsorship deal:
About Sponsor:
Founded in 1999, Chicago-based Mike's Hard Lemonade Co. defined the $3.2 billion flavored malt beverage category with the introduction of its groundbreaking mike's hard lemonade. Mike's product line is comprised of premium malt beverages including mike's hard lemonade and mike's HARDER lemonade. The company also produces White Claw® Hard Seltzer.
About Property:
The United Service Organizations Inc. (USO Show) is a nonprofit organization that provides programs, services and live entertainment to United States troops and their families. Since 1941, it has worked in partnership with the Department of Defense (DOD), relying heavily on private contributions and on funds, goods, and services from various corporate and individual donors. Although congressionally chartered, it is not a government agency. The USO operates 160 centers worldwide.