Snapshot
October 17, 2024

Mike's Hard Lemonade signs on as for WE Fest

Participating in this sponsorship deal:

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About Sponsor:

Founded in 1999, Chicago-based Mike's Hard Lemonade Co. defined the $3.2 billion flavored malt beverage category with the introduction of its groundbreaking mike's hard lemonade. Mike's product line is comprised of premium malt beverages including mike's hard lemonade and mike's HARDER lemonade. The company also produces White Claw® Hard Seltzer.

About Property:

WE Fest is an annual three-day country music festival held the first weekend in August at the Soo Pass Ranch in Detroit Lakes, Minnesota, United States.

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