Miller Lite signs on as for Boston Calling Music Festival
Participating in this sponsorship deal:
About Sponsor:
Miller Lite is a 4.2% ABV light American lager beer sold by Molson Coors (previously MillerCoors) of Chicago, Illinois. It was first produced in 1975. The company also produces Miller Genuine Draft and Miller High Life. Miller Lite competes mainly with Anheuser-Busch's Bud Light. Miller Lite is the official beer sponsor of the Green Bay Packers, Milwaukee Brewers, Milwaukee Bucks, Dallas Cowboys, Baltimore Ravens, Chicago Bears, and Bellator MMA.
About Property:
Boston Calling Music Festival is a three-day, multi-stage, outdoor festival featuring the biggest and best acts in live music, comedy, and visual arts. It is held at Harvard’s Athletic Complex in Allston, MA annually on Memorial Day weekend.
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