Molson Coors signs on as official sponsor for IndyCar
Participating in this sponsorship deal:
About Sponsor:
The Molson Coors Beverage Company is a multinational brewing company, formed in 2005 by the merger of Molson of Canada, and Coors of the United States. It is the world's seventh largest brewer by volume.
About Property:
The IZOD IndyCar Series is the premier level of American open wheel racing. The current championship, founded by Indianapolis Motor Speedway owner Tony George, began in 1996 as a competitor to CART known as the Indy Racing League . Citing CART's increasing reliance on expensive machinery and overseas drivers, George aimed to create a lower-cost alternative. In 2008, the IndyCar Series merged with the Champ Car World Series . The series is sanctioned by IndyCar.
A longtime partner and sponsor in Indy car racing, MillerCoors has reached a multiyear partnership agreement with INDYCAR that will see the second-largest brewer in the United States become the official beer and cider of INDYCAR and activate its status in many Verizon IndyCar Series race markets.
Read more at www.indycar.com »
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