Molson Coors signs on as official sponsor for Strike Ten Entertainment
Participating in this sponsorship deal:
About Sponsor:
The Molson Coors Beverage Company is a multinational brewing company, formed in 2005 by the merger of Molson of Canada, and Coors of the United States. It is the world's seventh largest brewer by volume.
About Property:
Strike Ten Entertainment (STE) is the sponsor-activation arm of the bowling industry serving industry sponsors, partners and more than 2,100 member bowling centers.
Strike Ten Entertainment, the marketing and sponsorship division of the bowling industry, signed a two-year agreement with MillerCoors, based in Chicago, to jointly promote the beer brands and bowling. Financial terms were not disclosed.
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