Snapshot
November 06, 2014

Molson Coors signs on as official sponsor for Turner Broadcasting

Participating in this sponsorship deal:

Molson coors logo Data?1415808306

About Sponsor:

The Molson Coors Beverage Company is a multinational brewing company, formed in 2005 by the merger of Molson of Canada, and Coors of the United States. It is the world's seventh largest brewer by volume.

About Property:

Turner Broadcasting System, Inc. (often abbreviated TBS Networks, TBS, Inc. or simply Turner) is an American media conglomerate and subsidiary of Time Warner, managing the collection of cable networks and properties initiated or acquired by Robert Edward "Ted" Turner starting during the 1970s. The company has its headquarters in the CNN Center in Atlanta.[1] TBS, Inc. merged with Time Warner on October 10, 1996, and now operates as a semi-autonomous unit of Time Warner. This is Time Warner's second experience with advertiser-supported cable broadcasting, after co-owning the Warner-Amex Satellite Entertainment Company through Warner Communications before selling it to MTV Networks during 1987. The company's current assets include beIN Sport (Joint venture with Al Jazeera), CNN, HLN, TBS, TNT, Cartoon Network, Adult Swim, Boomerang, truTV, and Turner Classic Movies. The current chairman and CEO of Turner Broadcasting is Philip I. Kent.

Read More
Additional sponsorships will also include branded promotions, like a custom dare within truTV's Impractical Jokers; a dgrassroots tour with Funny Or Die; sponsorship of NASCAR Mobile 2013 with custom Miss Coors Light content integration; enhancements with Miller Lite and Coors Light during TNT's coverage of the 2013 NBA Playoffs; Coors light branding support for Bleacher Report's Team Stream app; and a launch sponsorship with the spring debut of CNN's Parts Unknown.
Read more at www.broadcastingcable.com »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People
<2>View Deal Makers Signup as Professional