Snapshot
December 07, 2023

Molson Coors signs on as title sponsor for Summerfest

Participating in this sponsorship deal:

Molson coors logo Summerfest logo

About Sponsor:

The Molson Coors Beverage Company is a multinational brewing company, formed in 2005 by the merger of Molson of Canada, and Coors of the United States. It is the world's seventh largest brewer by volume.

About Property:

Each year for 11 days, Henry Maier Festival Park comes alive with music from today’s hottest stars, regional favorites and emerging talent. The 23,000 capacity Marcus Amphitheater and 10 additional stages host over 700 bands, while fans can also enjoy over 40 diverse food and beverage vendors and four unique marketplaces. Set against the scenic Lake Michigan and downtown Milwaukee backdrops, Summerfest delivers a setting and experience like no other!

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