Snapshot
November 06, 2014

Mondelez International signs on as licensee for Angry Birds

Participating in this sponsorship deal:

Data Data?1415810525

About Sponsor:

Mondel?z International, Inc. is an American multinational confectionery, food and beverage conglomerate, employing around 100,000 people around the world. It comprises the global snacking and food brands of the former Kraft Foods. The Mondel?z name came from the input of Kraft Foods employees at the time, Monde being French for world and delez an alternative to delicious.[1]

About Property:

Angry Birds is a video game franchise created by Finnish computer game developer Rovio Entertainment. Inspired primarily by a sketch of stylized wingless birds, the first game was first released for Apple's iOS in December 2009.[2] Over 12 million copies of the game have been purchased from Apple's App Store,[3] which has prompted the company to design versions for other touchscreen-based smartphones, including the Android, Symbian and Windows Phone operating systems. It has since expanded to video game consoles and for PCs.

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