Snapshot
November 06, 2014

Mondelez International signs on as official sponsor for C.D. Chivas USA

Participating in this sponsorship deal:

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About Sponsor:

Mondel?z International, Inc. is an American multinational confectionery, food and beverage conglomerate, employing around 100,000 people around the world. It comprises the global snacking and food brands of the former Kraft Foods. The Mondel?z name came from the input of Kraft Foods employees at the time, Monde being French for world and delez an alternative to delicious.[1]

About Property:

Club Deportivo Chivas USA is an American professional soccer club based in the Los Angeles suburb of Carson, California that competes in Major League Soccer (MLS). The club became the eleventh MLS team upon its entry into the league in 2004. Chivas USA was intended to be seen as a "little brother" to its parent club C.D. Guadalajara, one of the most widely supported and successful teams in Mexico. In Spanish, chivas means "goats", and is the nickname of C.D. Guadalajara.

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IN what Mondelez International says is its largest investment ever in a multibrand marketing effort, the snack-food giant on Wednesday will announce an expansive sponsorship deal with American soccer teams and players.
Read more at www.nytimes.com »
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