In a short statement to AdNews, a Mondelez spokesperson said: “We are very pleased to announce that Mondelez Australia have signed rights to be the snacking partner of the Socceroos as they start their World Cup campaign in Brazil this year.  We are the official confectionery, biscuit, candy, spreads and coffee partner of the Socceroos and will be activating the partnership in store and on POS across all our major customers in May and June.”   The Mondelez sponsorship spans a number of its brands, the most prominent being Cadbury, which commands more than half of Mondelez' main media spend, but is also likely to touch on Vegemite, Oreos and Philadelphia.