Mondelez International signs on as official sponsor for Major League Soccer (MLS)
Participating in this sponsorship deal:
Agency:
About Sponsor:
Mondel?z International, Inc. is an American multinational confectionery, food and beverage conglomerate, employing around 100,000 people around the world. It comprises the global snacking and food brands of the former Kraft Foods. The Mondel?z name came from the input of Kraft Foods employees at the time, Monde being French for world and delez an alternative to delicious.[1]
About Property:
Major League Soccer is a professional soccer league based in the United States and sanctioned by the United States Soccer Federation . The league is composed of 19 teams — 16 in the U.S. and 3 in Canada. MLS represents the top tier of both the American and Canadian soccer pyramids.
Major League Soccer recently kicked off its 20th season, and it’s an especially important one for the rapidly growing league. MLS is in the first season of an eight-year, $720 million TV deal with ESPN ESPN, Fox Fox and Univision, and this season also marks the debut of expansion franchises in Orlando and New York City. And the good news keeps on coming: Multinational snack food conglomerate Mondelez has signed a two-year agreement with MLS to become the league’s official snacks partner.
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