Mondelez International signs on as official sponsor for Sebastián Yatra
Participating in this sponsorship deal:
About Sponsor:
Mondel?z International, Inc. is an American multinational confectionery, food and beverage conglomerate, employing around 100,000 people around the world. It comprises the global snacking and food brands of the former Kraft Foods. The Mondel?z name came from the input of Kraft Foods employees at the time, Monde being French for world and delez an alternative to delicious.[1]
About Property:
Sebastián Obando Giraldo known professionally as Sebastián Yatra (born October 15, 1994) is a Colombian singer and songwriter. He rose to prominence in Latin America in 2016 when he released the hit "Traicionera".[1]
Mondelez hopes to reach more Hispanic-American consumers, and it's working with the Spanish-language media group Univision to launch a campaign featuring up-and-coming Colombian pop singer Sebastian Yatra.
Read more at https://www.chicagobusiness.com »
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