Snapshot
November 23, 2025

Monster Energy signs on as for Big 12 Conference

Participating in this sponsorship deal:

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About Sponsor:

Monster Energy is an energy drink introduced by Hansen Natural Corp. (HANS) in April 2002.[1] The regular flavor comes in a black can with a green, torn M shaped logo. The company is also known for supporting many extreme sports events such as UFC, BMX, Motocross, Speedway, skateboarding and snowboarding, as well as eSports. In addition, Monster Energy promotes a number of music bands around the world, like Asking Alexandria, The Word Alive, Maximum the Hormone and Five Finger Death Punch.

About Property:

The Big 12 Conference is a college athletic conference of ten schools located in the Central United States, with its headquarters located in Las Colinas, a community in the Dallas, Texas suburb of Irving. It is a member of the NCAA's Division I for all sports; its football teams compete in the Football Bowl Subdivision , the higher of two levels of NCAA Division I football competition. Member schools are located in Iowa, Kansas, Missouri, Oklahoma and Texas, with a future member in West Virginia.

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