Monster Energy is an energy drink introduced by Hansen Natural Corp. (HANS) in April 2002.[1] The regular flavor comes in a black can with a green, torn M shaped logo. The company is also known for supporting many extreme sports events such as UFC, BMX, Motocross, Speedway, skateboarding and snowboarding, as well as eSports. In addition, Monster Energy promotes a number of music bands around the world, like Asking Alexandria, The Word Alive, Maximum the Hormone and Five Finger Death Punch.
Started in 1978 as an open house to invite the anglos to meet the Hispanics of Little Havana. Grew to what it is today, over one million attend and is one of the largest Hispanic gatherings in the country. Brands come face to face with consumers to taste and test new and existing products. Over 20 blocks filled with musical stages, sampling sites, ethnic food vendors and more.