Monster Energy signs on as official sponsor for Sunset Strip Music Festival
Participating in this sponsorship deal:
About Sponsor:
Monster Energy is an energy drink introduced by Hansen Natural Corp. (HANS) in April 2002.[1] The regular flavor comes in a black can with a green, torn M shaped logo. The company is also known for supporting many extreme sports events such as UFC, BMX, Motocross, Speedway, skateboarding and snowboarding, as well as eSports. In addition, Monster Energy promotes a number of music bands around the world, like Asking Alexandria, The Word Alive, Maximum the Hormone and Five Finger Death Punch.
About Property:
The first ever Sunset Strip Music Festival took place in June 2008 on The Sunset Strip. The festival was created by the Sunset Strip Business Association, music venues and member businesses to promote, preserve and perpetuate the live music scene on The Sunset Strip. Each year the festival has continues to grow - expanding from performances in the venues to an all-day street festival featuring outdoor stages and performances from more than 70 artists in the venues.