Snapshot
February 17, 2016

Monster Energy signs on as title sponsor for World Armwrestling League

Participating in this sponsorship deal:

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About Sponsor:

Monster Energy is an energy drink introduced by Hansen Natural Corp. (HANS) in April 2002.[1] The regular flavor comes in a black can with a green, torn M shaped logo. The company is also known for supporting many extreme sports events such as UFC, BMX, Motocross, Speedway, skateboarding and snowboarding, as well as eSports. In addition, Monster Energy promotes a number of music bands around the world, like Asking Alexandria, The Word Alive, Maximum the Hormone and Five Finger Death Punch.

About Property:

Based in Chicago, WAL celebrates the best of today's arm-wrestling stars while opening the sport up to new competitors of all ranks, sizes and styles via hundreds of events nationwide. Pro arm-wrestling is a true test of mettle and merit that combines an intricate array of tactics and techniques with strength and stamina. It's a huge, participatory sport with a large and growing community. And now, the World Armwrestling League is taking this sport mainstream. Our ranks include engineers, businessmen, soldiers, teachers, truckers, and bankers. But when you chalk up your hands and step to the table, it's not about what you do or where you come from. It's about what you're made of, and whether you can get the pin.

Read More
The comprehensive alliance includes the title sponsorship for the complete WAL series, from local qualifying events throughout North America, seven countries across Europe and on to the championships aired in primetime on ESPN 2.
Read more at finance.yahoo.com »
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