Monster Energy is an energy drink introduced by Hansen Natural Corp. (HANS) in April 2002.[1] The regular flavor comes in a black can with a green, torn M shaped logo. The company is also known for supporting many extreme sports events such as UFC, BMX, Motocross, Speedway, skateboarding and snowboarding, as well as eSports. In addition, Monster Energy promotes a number of music bands around the world, like Asking Alexandria, The Word Alive, Maximum the Hormone and Five Finger Death Punch.
XD Sports is an agency that represents Professional Bull Riders and was founded in 2001 by former Professional Bull Rider Shawn Wiese. Shawn’s love for the sport of Professional Bull Riding and his desire to see these athletes earn more was the fuel that brought XD Sports to life. In 2003 Attorney Brad Bensinger became a partner in XD Sports. His knowledge of contract negotiations combined with a love for the sport made Brad and Shawn a perfect match.