Monster signs on as official sponsor for John "JuJu" Smith-Schuster
Participating in this sponsorship deal:
Agency:
About Sponsor:
Monster Inc. owns the Monster Cable brand of consumer audio and video cable, which is primarily used to connect audio and video components. The company produces consumer electronics accessories including audio and video cables, headphones, speakers, remotes and power conditioner equipment accessories under names including Monster Power, Monster Mobile, Monster Performance Car, Monster Game, Monster Photo, M•Design, and Beats Electronics.
About Property:
John "JuJu" Smith-Schuster (born November 22, 1996) is an American football wide receiver for the Pittsburgh Steelers of the National Football League (NFL). He played college football at USC.
Roc Nation's president Michael Yormark believes that packaging players in endorsement deals is the future for the rookies his company represents. (Photo by Josh Lefkowitz/Getty Images)
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