Monster signs on as naming rights partner for The AXIS
Participating in this sponsorship deal:
About Sponsor:
Monster Inc. owns the Monster Cable brand of consumer audio and video cable, which is primarily used to connect audio and video components. The company produces consumer electronics accessories including audio and video cables, headphones, speakers, remotes and power conditioner equipment accessories under names including Monster Power, Monster Mobile, Monster Performance Car, Monster Game, Monster Photo, M•Design, and Beats Electronics.
About Property:
The AXIS is a mid-sized auditorium located at the Planet Hollywood Resort & Casino on the Las Vegas Strip. The venue hosts a variety of events from charity benefits, concerts and award shows. It is used frequently for the beauty pageants: Miss Universe, Miss America and Miss USA. Since 2007, the auditorium has been the home to Justin Timberlake's annual concert to benefit the Shriners Hospitals for Children. In 2011, it was voted the as one of the "Best Concert Halls & Theaters In Las Vegas". It is the largest theatre of its kind in the United States and the largest theatre on The Strip.