Snapshot
November 06, 2014

Motorola signs on as official sponsor for Made Fashion Week

Participating in this sponsorship deal:

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About Sponsor:

Motorola Mobility (doing business as simply Motorola) is an American consumer electronics and telecommunications company based in Chicago, Illinois, founded in 2011. Motorola Mobility is currently owned by Lenovo after being purchased from Google in 2014. Motorola Mobility was formed after the split of the original Motorola on January 4, 2011. In the split, Motorola Mobility took the company's consumer-oriented product lines, including its mobile phone business and its cable modems and set-top boxes for digital cable and satellite television services. Motorola Solutions retained the company's enterprise-oriented product lines.

About Property:

MADE was born from the successful Fashion Week collaboration that started in 2009. Now in its seventh season, MADE Fashion Week continues to showcase outstanding design talent and harness the energy of the global creative communities. The impressive list of events includes over 40 fashion shows and presentations, events, concerts, plus an unrivaled digital presence at MilkMade.com. MADE is a year-round, dynamic platform which connects emerging talent in fashion, music, art and pop-culture with visionary brand partners. MADE’s vibrant atmosphere encourages creativity, fosters growth and challenges conversation. MADE’s innovators are a powerful voice in the international creative community and leaders in their respective industries.

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Motorola captured the advertising and technology industries' collective attentions in early August when it decided to market Moto X, its new flagship smartphone, as more a fashion accessory than high-end smartphone. Moto X will turn heads again later this week, albeit literally this time. Moto X will be a prominent fixture at Made Fashion Week in New York this year, with some models carrying the customizable mobile device down runways.
Read more at adage.com »
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