Mountain Dew signs on as official sponsor for Call of Duty World League
Participating in this sponsorship deal:
About Sponsor:
Mountain Dew is a citrus-flavored carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in the 1940s by two Tennessee beverage bottlers, Barney and Ally Hartman, and was first marketed in Marion, VA, Knoxville and Johnson City, Tennessee. A revised formula was created by Bill Bridgforth in 1958. The Mountain Dew brand and production rights were acquired by the Pepsi-Cola company in 1964, at which point its distribution expanded more widely across the United States.
About Property:
The Call of Duty World League is a Call of Duty eSports league that began in January 2016.[1] It is played on Call of Duty: World War II for PlayStation 4 and acts as a qualifier for the pre-existing, annual Call of Duty Championship. A total of $4.2 million USD of prize money will be given out for the 2017-18 season, with the annual Call of Duty Championships handing out $1.5 million.