Snapshot
July 18, 2019

Mountain Dew signs on as official sponsor for Electronic Sports League

Participating in this sponsorship deal:

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About Sponsor:

Mountain Dew is a citrus-flavored carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in the 1940s by two Tennessee beverage bottlers, Barney and Ally Hartman, and was first marketed in Marion, VA, Knoxville and Johnson City, Tennessee. A revised formula was created by Bill Bridgforth in 1958. The Mountain Dew brand and production rights were acquired by the Pepsi-Cola company in 1964, at which point its distribution expanded more widely across the United States.

About Property:

The Electronic Sports League (ESL, formerly ESPL) is an eSports league, which is operated by Turtle Entertainment in Cologne, Germany.

Read More
In partnership with ESL, MTN DEW® and ESEA have created the Mountain Dew League to give thousands of amateur gaming teams the opportunity to qualify directly into the next season of ESL’s Counter-Strike: Global Offensive Pro League. MDL teams will battle for eight weeks and the top teams will face off at the Mountain Dew Championship in the hopes of joining the ranks of the CS:GO pros.
Read more at https://www.eslgaming.com »
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