Snapshot
April 17, 2018

Mountain Dew signs on as official sponsor for Immortals

Participating in this sponsorship deal:

Open uri20141112 50798 248qdg Immortals logo.svg

About Sponsor:

Mountain Dew is a citrus-flavored carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in the 1940s by two Tennessee beverage bottlers, Barney and Ally Hartman, and was first marketed in Marion, VA, Knoxville and Johnson City, Tennessee. A revised formula was created by Bill Bridgforth in 1958. The Mountain Dew brand and production rights were acquired by the Pepsi-Cola company in 1964, at which point its distribution expanded more widely across the United States.

About Property:

Immortals is a professional eSports team based in the United States that was created on October 7, 2015. The team was formerly known as Team 8.[1] They currently compete in the North American League of Legends Championship Series.

Read More
LOS ANGELES and SANTA MONICA, Calif. (APRIL 17, 2018) – Global esports organization Immortals announced today it has entered into a comprehensive partnership with Mountain Dew, making the beverage brand Immortals’ first-ever “Official Beverage.”
Read more at https://www.immortals.gg/news/2018/04/17/immortals-launches-landmark-partnership-with-mountain-dew/.com »
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