Snapshot
February 16, 2018

Mountain Dew signs on as official sponsor for Kevin Hart

Participating in this sponsorship deal:

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About Sponsor:

Mountain Dew is a citrus-flavored carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in the 1940s by two Tennessee beverage bottlers, Barney and Ally Hartman, and was first marketed in Marion, VA, Knoxville and Johnson City, Tennessee. A revised formula was created by Bill Bridgforth in 1958. The Mountain Dew brand and production rights were acquired by the Pepsi-Cola company in 1964, at which point its distribution expanded more widely across the United States.

About Property:

Kevin Darnell Hart[1] (born July 6, 1979)[2] is an American comedian and actor. His humor often invokes self-deprecation, derived from his experiences as a black man with a large extended family.

Read More
Published: Feb 16, 2018 9:00 am ET Are You CourtSidekick Material? DEW Gives Fans a Shot to Sit Courtside with Kevin Hart at the NBA PlayoffsBrand Unveils Two New MTN DEW KICKSTART Flavors - Original Dew and Ultra Original Dew - That Feature the Bold Taste of Original Mtn Dew
Read more at https://www.marketwatch.com »
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