Snapshot
April 13, 2015
Mountain Dew signs on as official sponsor for National Basketball Association (NBA)

Participating in this sponsorship deal:

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The food and beverage giant will announce later today that it is set to become the National Basketball Association’s exclusive food and beverage partner in North America starting next season, upending a relationship that the league has had with Coca-Cola since 1986.
Read more at fortune.com »
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